Think Earth Day was started by a group of tree-hugging hippies? That’s just part of the story.
A clever, powerful bit of marketing played a key role in bringing in millions of people to the environmental movement. It was the phrase "Earth Day."
When the Cuyahoga River caught fire in Cleveland in 1969, it went “viral,” as we’d say today. Many people believe it became the symbol of out of control pollution that was needed to get the Clean Water Act passed. This is a look at the history of the river, how it got so dirty, and the part it played in helping protect all of America's waterways.
On the first Earth Day in 1970, big business was widely regarded as the enemy. Nowadays, it isn't unusual to see companies touting their green practices and conservation efforts. It begs the question: is it all just a clever marketing ploy?
The first Earth Day helped create the modern environmental movement. It also had personal significance and a lasting impact for many people who participated in events all around the country.
Earth Day 2015 in the city of Pittsburgh will be marked by city-wide events. Greg DiMedio, Pittsburgh Earth Day's green consultant, says it's slated to be the biggest Earth Day celebration in the city's history.
Bird Files contributor, Luke DeGroote shares with us the bird that announces spring for him, the Eastern Phoebe.